CAN without AIDS

CAN without AIDS

CAN without AIDS

International mobilisation, prestigious sponsors, awareness campaigns in the neighbourhoods and one-off events at the opening and closing of the African Cup of Nations in Libreville.

The ‘CAN Without AIDS’ campaign ran throughout the entire 2012 Can-Orange competition for a clear victory against AIDS!

Sylvia Bongo Ondimba

International mobilisation

The ‘CAN Without AIDS’ campaign urged us not to forget the HIV pandemic on the African continent during this period of festivities and competition.

Supported by the African Football Confederation (CAF) as one of the four charitable and humanitarian causes of the 2012 CAN Orange, the campaign benefited from never-before-seen mobilisation, creating a huge audience for the messages on prevention for a clear victory, a Three to Zero, against AIDS:

  • Zero transmission 
  • Zero deaths 
  • Zero discrimination

Prestigious sponsors

In order to make this campaign appealing to young people, the Foundation chose emblematic sponsors, stars well-known by the public, particularly football heroes known for their sports and humanitarian values.

Samuel Eto’o

Captain of the unbeatable Lions from Cameroon, 4-time champion of the African ‘Ballon d’Or’

“As an African, this cause is close to my heart. I also grew up in a poor neighbourhood. I knew people who had been infected by AIDS because they did not know how to protect themselves. This is what I want to avoid for young people”

Didier Ovono

Goalkeeper of the Panthers team from Gabon

“The victory of my country against AIDS is every bit as important to me 

as the victory of our national team (…). This is my way of giving back to young people for all their support, by transmitting the 'CAN Without AIDS' message.”

The commitment of these emblematic football heroes allowed us to establish a parallel between the game and life in order to highlight the need for strong values if we are to score a victory over HIV and AIDS:

  • Fair-play in every field
  • Courage in the face of every challenge
  • Sense of responsibility for oneself and for others

The 'CAN Without AIDS' campaign also benefited from the support of King Pelé and Daniel Cousin – captain of the Panthers team – sponsors of the 'CAN Without AIDS' beach soccer tournament.

One-off events

‘CAN Without ’ provided an opportunity for the Foundation to organise exceptional events aimed at spreading the message concerning the prevention of HIV/Aids even more widely.

On 23 January 2012, as a prelude to Gabon's first game in the competition, against Niger, the Foundation organised the release of 50,000 balloons by 300 children in the middle of the Amitié Stadium to symbolise the fight against AIDS. The famous red ribbon, universal symbol of the struggle against AIDS, floated through the stadium to mark the start of the 'CAN Without AIDS' campaign.

This celebration took place in the presence of First Lady Mrs Sylvia Bongo Ondimba, the Under-Secretary-General of the United Nations and Executive Director of UNAIDS Mr Michel Sidibé, Samuel Eto’o and an official from the African Football Confederation.

On 10 February 2012, the Sylvia Bongo Ondimba Foundation organised a large beach soccer tournament, which brought together around 2,000 young people, with the support of King Pelé in person, and Daniel Cousin, the captain of Gabon’s Panthers.

Pelé, who had been named "Player of the 20th Century" by FIFA, joined the First Lady to lend his support to the 'CAN Without AIDS' social awareness campaign.

On 12 February 2012, at the closing ceremony of the 'CAN Without AIDS' campaign, around 235 children formed a human red ribbon on the lawn of the Amitié Stadium in Libreville, a few minutes before the kick-off of the African Cup of Nations final.

Outreach actions

Throughout the competition, the Foundation reached out to local communities through an intensive mobilisation campaign.

These outreach actions, supported by 200 volunteers from OPALS (the Pan-African Organisation against AIDS) and the Gabonese Red Cross, enabled the following:

  • A permanent presence in the bleachers of the Libreville and Franceville stadiums
  • The presence of 'CAN Without AIDS' stands in these stadiums for the distribution of T-shirts, caps, condoms and other goodies
  • Volunteers from active anti-AIDS associations, who circulated in the 
city of Libreville to inform and educate people, rally support, distribute condoms and offer free and anonymous screening

The ‘CAN Without AIDS’ campaign in figures

In only three weeks, 'Can Without AIDS' was widely acknowledged as being closely linked to the sporting competition.

The combined efforts of volunteers in the field and the exceptional actions carried out by the Foundation produced the following results:

  • 43,000 People directly educated
  • 215,000 People indirectly educated
  • 852 'CAN Without AIDS' ambassadors
  • 3 'CAN Without AIDS' mobile units circulating around Libreville and Franceville
  • 31 Days of awareness campaigns in 35 neighbourhoods of Franceville and Libreville
  • 2,100 People screened 
  • 488,800 Condoms distributed
  • 80,000 T-shirts distributed 
  • 20,000 Caps distributed
  • 329,500 Other 'CAN Without AIDS' goodies