Zero transmission, Zero deaths, Zero discrimination.
Beginning in May 2013, as part of its Initiatives for Women programme, the Sylvia Bongo Ondimba Foundation for the Family launched an important campaign to raise awareness on the subject of “Women Against AIDS.”
The weekend of 30 November to 1 December 2013 saw the first ever Gabonese Marathon, providing us with the perfect opportunity to make this campaign the official cause of the women’s race, known as ‘La Gabonaise’.
Communication campaigns directed at women led to high participation (5,000 participants and more than 20,000 spectators). Various media were used (billboards, TV ads, press releases, social networks, SMS campaigns and flyers).
As part of this event, the Foundation and its partner, OPALS, made a commitment to direct this campaign to pregnant women and women of childbearing age in the capital of Gabon: Community-based social support for pregnant women living with HIV (support in care centres, discussion groups, distribution of baby clothes and pre-treatment assessments), awareness-raising campaigns in Mother and Child Health Clinics (“SMI”) and mobile voluntary screening programmes in schools and SMI clinics.
Some results from the campaign
- 6,950 people educated, including 1,370 students
- 4,213 condoms distributed
- 6,980 informational flyers distributed
- 1,250 free voluntary screenings
- 30 sets of baby clothes distributed to pregnant women living with HIV